What are Google Product Listing Ads?
Google Product Listing Ads allow you to promote your products on Google Shopping: Google’s product search engine, which is used by millions of shoppers to search for products from online retailers. It works much the same as Google Search in that you search for a keyword and Google delivers you a page of relevant product search results.
Google Product Listing Ads work the same as Google Adwords: When you do a relevant search, the ads appear at the top of the results page. Google Product Listing Ads are optimized for products and include images, price, product title and store name – which is much more powerful than the Google Adwords text ads.
Why use Wishpond (what problem do you solve)?
Wishpond alleviates the complex process of formatting your products (and having all of the necessary information) that Google requires for them to be listed in Google Shopping. We keep all of you product information up-to-date in real-time so you never have to maintain anything. We also take care of creating your ad campaigns for you: choosing high-ranking keywords, setting optimal CPC (Cost-per-click) rates (the price that you pay whenever a shopper clicks to purchase one of your products) and scheduling your campaigns. All you need to do is send us the URL of your website. That’s it.
Simply give us the URL of your website and we take care of the rest. Our team crawls all of your product information, categories & brands into a single feed in your Wishpond account. Wishpond is also integrated with Shopify, eBay & Etsy, allowing for direct feeds of your products from those sources. If you don’t have an ecommerce website you can import your products using a CSV file.
Once you set up your product feed once you’re done. Wishpond keeps your products updated by doing daily re-imports of your products and real-time checks of your prices. This means that anytime you make a change to a product, add a product or remove one in your online store, the change will appear in your Google Product Listings within 24 hours.
Formatting your product feed
Every online store is different, but Google requires a single format. Wishpond takes data from any type of online store and formats the images, title, product attributes, brand, price and sales price just for Google. This allows you to keep your website formatted the way you like it, but have your product listed correctly on Google.
Supplementing your product feed
Google requires a laundry list of attributes for a product to be listed in it’s search engine, including:
- UPC Code
- Brand name
Wishpond supplements your product feed by matching your products against our database of 20 million products to make sure every product has the correct attributes and fits perfectly into Google.
Keyword and CPC Optimization
Knowing which keywords shoppers select when searching for your products and what a fair CPC price is can be difficult (CPC is short for Cost-Per-Click. This is the price that you pay Google every time a shopper clicks on one of your product ads and is taken to the product purchase page on your website).
Wishpond matches your products to keywords with the highest optimized relevancy and CPC rates. This means that your products will get the highest volume of clicks from shoppers who have real purchase intent.
Ad Budgets & Campaign Scheduling
Simply set your ad budget and Wishpond takes care of the rest. We work directly with you on your Ad strategy to reach your sales goals across your timeframes. We can index your campaigns against industry averages to determine the best times and frequency for ads to appear.