Diamond Candles Acquires 25,000 New Leads using Wishpond Social Promotions

In just under a month of using Wishpond, Diamond Candles has generated over 25,000 leads – without using any additional advertising. Who are they? Diamond Candles is a purely online company that sells soy candles with rings embedded inside. It’s become an incredibly successful and enticing product offering, attracting considerable interest from the female 25-55 market – all by combining two of the market’s favorite products in one. What did they do? Every week Diamond Candles ran a Wishpond Sweepstakes on their Facebook Page. Each was a simple giveaway of $25 – $70 for merchandise from their store. The beauty of their products is that they are targeted towards a very specific target market. So every time an entrant shares, they are sharing to their friends of the same target market who will be very interested in it. They also pushed their entrants to go the extra mile and Tweet about their sweepstakes, which has generated 1000’s of tweets about their sweepstakes. They have also taken advantage of the fact that Wishpond Social Promotions are mobile-optimized, even within Facebook. This has allowed them to attract 35% more entrants who would not have been able to otherwise: “Because of Wishpond, we are finally able run promotional campaigns within Facebook for our customers that access our brand solely on mobile,” said Diamond Candles’ Vice President of Community, Josh Beaty. “Our customers love this feature because approximately 35% of our customers on Facebook engage via mobile. It’s also a simple application to use.” “Within a short period of time after adopting Wishpond, the product is now our top external referrer to our Facebook page of 148,000+,” said Beaty. “As a result, Wishpond boasts 19.8% of the total views on our Facebook page. This is a significant shift in customer insights; it’s driving increased web traffic and conversions.” How can you do it? The key is to keep a constant level of excitement around your brand. Diamond Candles almost always has a sweepstakes running, which keeps their customers coming back again and again to check on it. This is key, because the more times a person come to your Facebook Page or website, the more likely they will buy something on one of those visits. One thing Diamond Candles proves is that you don’t need to giveaway $1000 to get people’s attention. As long as it’s something they’re interested in – even if it’s only $25 worth – they will still enter, because why not? It’s free!

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About the Author:

Nick is the Director of Marketing at Wishpond.

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