- Facebook Insights makes it easy to analyze the performance of your content marketing in real time. So much so that I find myself drawn to check on a constant basis.
- This is your best source to determine which type of content your audience engages with the most and which to promote. As a rule, I consider a post engaging enough to promote (or continue a promotion) if it is getting 4% – 5% Virality.
ViralityThis refers to the percentage of people who have created a story (liked, commented on or shared) from your post out of the total number of unique people who have seen it. Let’s take a look at each of the different metrics:
- Engaged Users
- Talking about this