- Give great deals on quality products
- Make the purchasing experience easy, with options for payment and shipping
- Make your site easy to navigate, with separate platforms for multiple niche markets
- Personalize the shopping experience
- Make personal interactions with your team, to build relationships and trust with your customers
- Create great visuals, and lots of them, with relatable product descriptions
- Provide great customer service – for your vendors too
(source: http://baby.steals.com )The blankets regularly sell for up to $54.00, but for a limited time, there are limited number of the blankets available for as little as $9.99. A deal like this is very appealing to their target market of new and soon-to-be moms. Not only are their customers getting a great deal on a great product, but with consistent times of introducing the new products, their regular customers know when the deals start and can act quickly to get the deal before it runs out. Additionally, by having the same times of product deal introduction across all of their sites – BabySteals.com, ScrapbookSteals.com, KidSteals.com, and SheSteals.com – buyers can shop for more than one deal at one time. The limited product aspect creates a sense of urgency. What can retailers learn from this?
- Provide good quality products for your customers.
- Create innovative ways to promote your discounted items, and be consistent with your offerings.
- Have product discounts with a limited number of stock. Once the stock runs out, the deal is over. This creates a sense of urgency, and quick call to action for your customer.
- By the way, Wishpond has created easy to use group offers to entice users to claim a coupon or special offer on a brand’s products and services. The app can run on a brand’s Facebook Page, Twitter feed, website, and on mobile.
(source: steals.com shopping cart)Customers can even select a different address than their own to ship to, if they are giving a gift to, say a new mom friend, or to a hard working stay-at-home family member. What can retailers learn from this?
- Make your online sales funnel easy to navigate.
- Provide fast and reliable shipping options.
- Make the payment process easy, clear and simple to use.
(source: steals.com )By clicking into one store, the woman is directly on that store’s site. The deal of the day for that niche store is showcased. Once on the store site, each of the social media icons on the top right take the consumer to that store’s social media sites. For example the ScrapbookSteals site takes you to the ScrapbookSteals Twitter feed, Pinterest boards, Instagram photos, YouTube videos and Facebook page. It lets the consumer chose the store she most likes, and then deepen the connection by interacting with the specific social sites. By having a variety of social sites to connect with, the consumer can choose which social platforms she prefers, and interact with the store in that way. What can retailers learn from this?
- With multiple products targeting multiple niche markets, set up specific social platforms to interact with your audience.
- Give your market a clear distinction between your stores, if you have more than one.
- Make your social platforms reflect the brand of each of your stores, and let your market choose where they most like to interact with you. Just be sure you have the staffing capacity to monitor all of your sites.
(source: http://www.facebook.com/babysteals )This Facebook post, above, from BabySteals garnered over 5,600 likes and 670 comments. It shows real mothers-to-be in a cute, and clearly personal situation. This post makes a real connection with their shoppers. What can retailers learn from this?
- Keep the lifestyle of your consumer in mind when you are promoting products.
- Give your consumer choices to get more personalized merchandise.
- Post about related tips and questions to create an interactive community for each of your niche markets.
- Make your social site the hub to be for your market.
(source: http://Steals.com.com/connect.php )Storytelling is one of the most important things businesses can do as they seek to engage customers online. The more a consumer feels uniquely connected to the StealNetwork team, the more likely they will feel trust and comfort to buy again from any of the StealNetwork stores.
(source: http://Steals.com.com/team.php )In the above example, their entire team is featured in photos with quirky questions like what their favorite food is, where they met their husband, etc. Their target market connects with the team, creating an air of familiarity. What can retailers learn from this?
- Social online, with sites like Facebook, is about connecting with friends. Show your company with a personality, and let your customers feel like they are your friends.
- As a CEO, don’t shy away from showing your personality. Your customers want to know you.
- Just like in a bricks and mortar store, the more your customer gets to know your team, the more they are likely to shop at your store again. The same is true online.
(source: http://pinterest.com/shesteals/she-steals/ )On Pinterest, for example, they post the daily deals for their stores, with a short description, the price, and a flattering photo. The example above is from the SheSteals Pinterest board. What can retailers learn from this?
- Products that look good will sell better – when posting to your site and social platforms, make your products look good.
- Describe your product in a relatable way to your consumer.
- Post your visual content on your social sites. On Facebook, for example, photos are the most liked updates.
- Don’t overlook the importance of a good supplier of your merchandise.
- Create easy, user-friendly ways to keep in touch with your vendors online.
- Include information about what merchandise you are looking for on your website.
Written by Krista Bunskoek @ wishpond