One important stipulation in Facebook’s Promotions Guidelines is that you cannot contact a contest winner via Facebook. This means that you need to collect an entrant’s email address and/or phone number upon entry in order to contact them. You can collect entrant’s email addresses automatically via Facebook’s Open Graph, but having entrants opt-in by entering [...]

What is Like-Gating? Like-Gating requires non-fan entrants to Like your page in order to enter the campaign. This is the easiest way to increase your Facebook Likes – within Facebook’s Promotional Guidelines. A Like-gate is usually a simple image with text telling users who have not yet Liked your Facebook Page that they need to do so [...]

Which type of Facebook Ad should I run? Facebook Advertising is a powerful platform to target new users and to give your campaign a boost! Are you trying to reach your audience, but no one seems to know your campaign exists? Here are simple ways to get your campaign promoted on Facebook for everyone to [...]

Here are some easy ways to incorporate your Brand into your Contest Optimize your contests by including your brand in interesting ways. This will boost the amount of people talking about your brand – opposed to simply talking about the contest itself! 6 Tips: Let entrants decide on your next product, product line or marketing [...]