Did You Know? Having done your research it pays to sit down and spend some time on your Facebook marketing strategy before diving right in. This helps ensure that the effort you and your team put in to your Facebook Page is directed toward achieving some specific, measurable goals. What will you use your page [...]

One of the important aspects of social media is communication between your business and your customers/clients. With a push in the right direction, people will feel more inclined to communicate with your business in social communities. Give fans a reason to interact with your business. What aspect(s) of your business do your fans love the [...]

When it comes to content, it is extremely important to “get it right”. Here we will give you pro-tips on how to grab someones attention & keep them interested. Lets take a deeper look into the importance of these… 4 forms of content: Single Images Photo Albums Videos Text Your ROI: Increase Fan Engagement. By [...]

 Nearly 40% of Facebook users access Facebook on their mobile phones. If your contest is not optimized for mobile then you are missing out on this massive group of users. Why?  Facebook does not support 3rd party applications in any of its mobile environments Currently Facebook does not support 3rd party applications in any of [...]

In terms of turning contest entrants into customers, this is the most important step. Follow up with Entrants to Maximize your Contests PR & Sales Potential Follow these 3 easy steps: 1. Post the Winner’s Name on Each of Your Social Channels. 2. Email the Winner. 3. Email the Non-Winners.  Post the Winner’s Name on [...]

What ROI should I expect? How do I know if my contest was successful? Every contest will get different results depending on many factors – below is a list of returns you can expect from running a contest.  More traffic, likes & engagement for your Facebook Page  New emails for your email list New Sales [...]

One important stipulation in Facebook’s Promotions Guidelines is that you cannot contact a contest winner via Facebook. This means that you need to collect an entrant’s email address and/or phone number upon entry in order to contact them. You can collect entrant’s email addresses automatically via Facebook’s Open Graph, but having entrants opt-in by entering [...]

What is Like-Gating? Like-Gating requires non-fan entrants to Like your page in order to enter the campaign. This is the easiest way to increase your Facebook Likes – within Facebook’s Promotional Guidelines. A Like-gate is usually a simple image with text telling users who have not yet Liked your Facebook Page that they need to do so [...]

Use the following guidelines to promote your contest across multiple channels The more advertising across multiple channels means more brand awareness. People turn into potential customers because they  will recognize your brand, trust it and be more likely to engage with your business. 1. Post to Twitter once a day. Tweets get lost extremely quickly, so [...]

Which type of Facebook Ad should I run? Facebook Advertising is a powerful platform to target new users and to give your campaign a boost! Are you trying to reach your audience, but no one seems to know your campaign exists? Here are simple ways to get your campaign promoted on Facebook for everyone to [...]