Avoid bad advertising like in the above image, because you’re going to scare away your fans. Instead engage your fans with useful content, which will inadvertently turn them into business advocates. Let’s look at some helpful pointers on how to promote your company in a positive light: 1.Show your fans how they helped you achieve a goal. [...]

When doing any type of content marketing, having a schedule – and sticking to it – is key. If you try to go day-to-day, fitting your content in as you can you’ll falter quickly (believe me, I’ve tried!). When creating a schedule, keep two best practices in mind: Post regularly. “Post at least five times [...]