Ali Taksekandar  

Founder & CEO

Ali caught the entrepreneurship bug at an early age, creating and selling his first software (an inventory management system) at the age of 13. He went on to obtain a degree in Computer Science from Simon Fraser University, and an MBA from the University of British Columbia before forming Wishpond in 2009.

When he’s not in a meeting, traveling, presenting or programming, you can find him playing squash or tennis, or on the slopes of one of the BC mountains. Ali is also a talented musician, having performed alongside the Vancouver Symphony Orchestra as part of the Nava Ensemble.

Ashish Anand  

Chief Marketing Officer & VP, Strategic Partnerships

Ashish is Wishpond’s Chief Marketing Officer and is responsible for the company’s marketing, product strategy and key relationships with major partners.

Ashish has spent the last 15 years conceiving, designing and building great products and companies in the Internet space. He has built, grown and scaled multiple startups. He has held senior executive and consulting roles in market-leading organizations, including: Vancouver Stock Exchange, Telus, Ministry of Tourism, Layer 7 Technologies, CCI Industries and fSONA. Ashish is an active member of the local startup community, as a mentor to other entrepreneurs, an advisor to angel and institutional investors and a speaker at industry events. Ashish studied computing science and communications at Simon Fraser University, and International Business at Langara College. He has lived in 8 countries, is an avid photographer and loves road trips with his wife and two children.

Ian Cruickshank  

Chief Revenue Officer & VP, Sales

Ian is the Chief Revenue Officer for Wishpond Technologies Ltd. He joined the company after 10 years with two of the largest media companies in Canada. In his last role as the head of Digital Advertising at Pacific Newspaper Group, a division of PostMedia, he and his team were regularly looked to for ideas, guidance and training, company wide.

With a passion for Digital Media, and a Masters in IT Management, Ian moved to the entrepreneurial world of Local Product Search and Social Commerce. If you don’t find him at the office in beautiful downtown Vancouver, BC – look to the mountains – where this outdoor enthusiast will be on skis, a bike, or hanging off the side of a cliff rock climbing – either that – or pushing the stroller for his young son with his wife and their dog as they enjoy a walk on the seawall.

Cory Borg  

Chief Technology Officer

Cory has completed his Bachelor of Science in 2000 at York University, and completed his Law Degree in 2003 at the University of British Columbia. Before joining the Wishpond team, Cory honed his skills by enhancing the web presence of many successful companies, including Kinzin.com, Citymax.com, Toyota, the Heart and Stroke Foundation, and the Liberal Party of Canada.