Defining your Target Market Before you start posting content you first need to define your target audience to determine relevant content themes and interests. It’s not as easy as just defining the age, gender and location of your audience anymore. Interests now cross all demographic boundaries. When defining relevant themes, don’t just think about your vertical, think about the lifestyle of your target market. Content Themes To become relevant to your target market you need to become a go-to source for:

• Common problems
• Relevant news updates
• Ways to make life better
• Points of interest

Check out three posts from London Drugs, a Western Canadian Retailer, which include each of the source types above, for their target audience of Western Canadian families: Solutions for Common Problems Relevant News Updates Ways to Make Life Better Points of Interest

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