Nearly 40% of Facebook users access the site on their mobile phones. If your contest is not optimized for mobile then you are missing out on this massive group of users. Why? Currently Facebook does not support 3rd party applications in any of its mobile environments – including their mobile apps and mobile website. So how do you optimize your contest to mobile users can access it? Wishpond has the answer! All of our apps come with a unique redirect link that can be used when promoting your contest. When you send out a contest promo, include this redirect link as the contest call-to-action. When a user clicks on it, our system checks to see if they are on a mobile/tablet device or a desktop computer:

• If the user is on a desktop they will be directed to the contest on your Facebook Page
• If the user is on a mobile/tablet device they will directed to a mobile webpage (hosted by Wishpond) where users can enter and engage with your contest, just as if they were on Facebook

Quick Tip: Need to get this redirect link quickly? Simply go to your contest entry page and click the Tweet button at the bottom of the entry panel. A Twitter pop-up will appear with a default tweet that includes this link. You can simply copy that link and paste it in your next promo.

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