How to get followers on Instagram


With over 150 million users, Instagram can no longer be ignored by businesses to engage their customers. In this article I’ll discuss the top ways in which to generate followers on Instagram.

1. Share only your Best Photos

    Try to be selective when you upload photos. The best way to gain new followers on Instagram is to post content that is attractive to users. People do not want to be bombarded with complex images they don’t understand or boring photos like that one of your new pair of flip flops. Look through popular users to see what they are posting or check your discover feed to see images trending among your community. These are the images you want to be using as inspiration. Post only once or twice a day so that you don’t spam your followers News Feed with too many photos.

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2. Use Hashtags to Make your Content Discoverable

    If you post a picture of the Big Ben, include “#london” or “#bigben” in the description and anyone looking for photos taken in London will be able to find your picture. Hashtags can help you get more users who are searching for a specific photo or subject. Those who discover your images via hashtag may then be more inclined to follow you to see future posts.

3. Geotag your Photos

    Instagram also groups photos based on the locations where they were taken. People are interested in photos from locations that they know. When they search a specific location and come across your image, they may like your image and even follow you if they like what they see.



4. Follow and Compliment Popular, Related Users

    It is a great way to increase your own base of followers. Try to follow people that follow you. Be active on Instagram, make sure to like and leave comments on other people’s photos so they see your profile, broadening your exposure. Even liking random people’s shots may result in more followers for your account.

5. Feature your Customers

    Use Instagram to take pictures of your customers and show what the experience with your brand is like.Customers are your brand’s greatest advocates and are a great way to tell your company’s story from the perspective of someone outside the company. You can showcase your brand’s values while highlighting your customers’ experience. Use Instagram to feature your customers to facilitate and improve the connection you have with your audience.

6. Make sure your Account is Public

    You can check your status on the settings page, under “Privacy” make sure the “photos are private” toggle is set to OFF. This allows other Instagram users to follow you and view your photos without your authorization. Use ON if you would like to require authorization before other Instagram users can follow you and view your photos.

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7. Share your Instagram Photos Across your Other Social Networks

    This makes it easy for your friends and other Instagram users to find your photos and potentially become a follower. The more social networks you connect to your Instagram account, the more you can promote your photos and boost your following.

    You’ll see a list of social networks that you can connect to your Instagram account (Twitter, Facebook, Flickr, Tumblr, Foursquare). Click any name and you’ll be asked to enter your username and password to link accounts.

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8. Engage with Your Friends from Other Social Networks

    This can be done from within the @(YourAccountName) settings tab on the far right. It can be difficult to gain followers without getting them from other social networks. Click a “Find friends” button to add friends from your Facebook, Twitter, or address book. Click the “Invite friends” button to select contacts from your address book and send them an email invite to join Instagram.

Written by Nick Steeves


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