15 Facts you Need to Know about Pinterest
- As of august 2012, Pinterest became the fourth largest traffic source in the world
- 25% of Fortune Global 100 companies have Pinterest accounts
- After Facebook and Twitter, Pinterest is ranked as the 3rd most popular social networking site
- As of February 1st 2013, 59 of the Interbrand Top 100 Brands are on Instagram, versus 69 on Pinterest
- 79% of Pinterest users are Women
- 81% of U.S. women online trust Pinterest as a source for information and advice
- Mothers are 61% more likely to visit Pinterest as compared to the average American
- 11% of Pinterest pins are in the Food & Drink Category
- Shoppers referred by Pinterest are 10 percent more likely to follow through with a purchase than visitors from other social networking sites
- Zappos shoppers are 13 times more likely to share a purchase on Pinterest than they are on Twitter
- According to a comscore survey, Pinterest users follow an average of 9.3 retail companies on the site
- As of May 2012, Pinterest referrals account for 17% of social media driven revenue on Shopify
- Shopify Customers referred by Pinterest place an average order of $80, compared to $40 for customers navigating from facebook
- Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook
- An estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest
This puts Pinterest directly behind Google, direct traffic, and Facebook. Pinterest also drives more referral traffic than Google+, YouTube and LinkedIn combined. This puts Pinterest ahead of Yahoo organic traffic (source: Shareaholic).
This is still relatively low in comparison to YouTube and Facebook. However, if you consider Pinterest’s age and rate of growth, this number is expected to climb. (Source: Burson-Marsteller)
(source: Experian) This shouldn’t be too surprising considering that Pinterest hit 10 million unique U.S. monthly visitors faster than any stand-alone site in history (source: TechCrunch). Pinterest currently gets well above 20 million unique monthly visitors.
(Source: marketingcharts) This puts Pinterest directly behind Google+ which is currently at 70, yet still trailing behind Facebook and Twitter which are at 99 and 97 respectively.
This statistic confirms Pinterest as a prime avenue for reaching the female market. The imbalance between the sexes is starting to correct itself; this number is down from 92%. According to a Pew Research study, 67% of Americans currently use social media. According to the same study, out of the total internet users, 25% of females and 5% of males use Pinterest.
(source: socialmouths) This number is especially interesting when you consider the relative trustworthiness of competing networks; Facebook and Twitter lag behind at 67% and 73% respectively. Blogs match Pinterest in trustworthiness at 81%.
(source: Nielsen) To get more insight on this and related matters you may want to review Pew Research Center’s ‘Demographics of Social Media Users.’
Food & Drink has become the most popular category on Pinterest (source: Replinly Stats, Jan 6th 2013). According to Compete’s Online Shopper Intelligence Survey, 57% of Pinterest users have interacted with food related content. This makes it especially critical for companies in the food industry to regularly update their boards with new photos. DIY & crafts and fashion are the next most popular categories.
(Source: Sprout Insights)Facebook’s share of social media referrals to retail stores dropped from 88% to 60% from Q1 2011 to Q1 2012 while Pinterest’s rose from 0.68% to 26% in that same span of time.
(Source: Bloomberg) This number should make you strongly consider including a pin it button (or other Pinterest buttons and plugins) to your website to help grow your online and social presence.
(Source: allfacebook) This compares to an average of 6.9 retailers on Facebook and 8.5 on Twitter.
(Source: Shopify) This number is up from 1% in 2011
(Source: Shopify) Yet another interesting ecommerce related Pinterest stat from Shopify.
(Source: VentureBeat) Connecting with customers through social media is a great way to increase sales revenue; Researchers at Aalto University found that customers who participate on a company’s social media site contribute 5.6% more revenue and visit the business about 5% more than customers unconnected by social media. (Source: Aalto University) It’s important to remember what the strengths of each Social media site are; Facebook is for connecting with friends, Twitter is good for disseminating news and Pinterest shines at sales.
(source: BlogHer) This estimate beats out both Facebook and Twitter, which stand at 33% and 31% respectively.
Written by Nick Steeves
Leverage Pinterest for your Marketing Campaigns with Wishpond’s Pinterest Contest app. Run a Pinterest contest to engage fans to submit and vote on Pinterest boards, on Facebook, Twitter, Websites, and Mobile Devices.