1. Mr. Porter
Mr. Porter describes itself as the “premier global online retail destination for men’s style” – meaning they sell men’s clothing from high fashion brands. There are a ton of companies doing this – including the brands themselves – so why is Mr. Porter so successful? Simply because of their intense focus on editorial content on men’s fashion & lifestyle that perfectly complements its products. That’s right – blogging is not just for women. Men are just as good of a market to blog for.
2. Allstate
While not a typical “blog”, Allstate’s Teen Driver Program on their website is a great source of information and activity for teen drivers – and their parents – who are planning to get their license. They provide helpful videos and games for teens to help them learn how to drive, while at the same time providing helpful information to overly-anxious parents – think of it as Shrek in the form of an insurance website.
3. Bluefly
Bluefly has a few blogs that talk about the usual fashion news – but their BlueTube channel is truly unique & exceptional content. Have you ever wanted to look into the closets of your favorite Reality TV stars? BlueTube gives you direct access to their closets – giving you an intimate look into their life.
4. Anthropologie
Anthropologie has a beautifully crafted line of products that ranges from clothing to furniture – creating a complete lifestyle brand. It’s blog – the MAGAZINE – includes rich articles about artists, locations and products that ooze craftsmanship and beauty.
5. Walmart
Last year Walmart recruited a young fashionista named Shauna Miller to start Penny Chic – a blog for fashion-conscious women on a budget. The blog details how you look stylish without spending a ton of cash – even going as far as comparing pricey items to similar – but much cheaper ones.
6. DKNY
DKNY is a social media powerhouse. At this past year’s Fashion 2.0 Awards they took home the awards for Best Twitter account and Best Blog – both of which are brought to us by the DKNY PR Girl, “Your well-placed source bringing you behind-the-scenes scoop from inside Donna Karan New York & DKNY and my life as a PR girl living in NY.” It’s basically a reality TV show in text/image form.
7. The Home Depot
Home Depot has run in-store home renovation classes for years – and recently has moved to put those online with the invention of online video. Their blog – The Apron – is a complete source for anyone looking to hang a picture or build a deck.
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