Online contests and sweepstakes are everywhere. “Can they work for me?” you – the online retailer – ask. YES! If you sell anything online to consumers – i.e. clothing, umbrellas, electronics, candles, vacation packages, cars, etc. – a Facebook Sweepstakes can help your business. “What EXACTLY can they do for me?” you ask. Let’s start with what a “successful” Facebook Sweepstakes is. You can define success by the goals you achieve. Goals you can accomplish by running a sweepstakes or contest: 1. Generate leads and sales 2. Drive traffic online and offline 3. Engage and delight customers 4. Boost Customer Loyalty 5. Grow fan base and generate opt-in & subscriber emails 6. Gain user data and insight ROI of a Facebook Sweepstakes or Contest Understand that a sweepstakes is about long-term ROI, not short-term. You are doing this to get new leads who will potentially turn into customers. You will spend money in the short-term, but in the long-term you will get an exponential amount back from your brand new customers. How? By following up with targeted marketing to entrants to turn them into customers. If you follow all of the steps below, each of your entrants will be interested in purchasing YOUR products. By adding them to your regular mailing list for new products & promotions they will purchase from you in the future. Why should I run a Facebook Sweepstakes or Contest? The beauty of Facebook is the propensity for users to share. Running it statically on your web page is going to get you no organic traffic – meaning you’ll most likely have to pay for it using ads. For the best-of-both worlds Wishpond allows you to run your Sweepstakes simultaneously on your website and Facebook. And no matter where they enter, each person who enters your sweepstakes automatically shares about it to their Facebook. Their friends see the shared post and click to enter your sweepstakes – giving you new organic leads.
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