Content Marketing on Different Social NetworksOver 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business? Not to mention, Valentine’s Day produces a great deal of revenue each year. The average annual spending is $13.19 Billion. Not enough businesses take advantage of the opportunities of holiday seasons. The holidays are a time to grow your relationship with customers and clients via social networking. Lets look at the 4 major social media outlets you can achieve this with:
- Photos on Facebook Pages receive 53% more likes than the average post.
- Photos attract 104% more comments than the average post
- Fill-in-the-blank posts generate about 90% more engagement than the average text post
Google+Google+ is home to the tech-savvy. Which means outdated posts are not going to bode well with your audience. Relevant and trending topics are to be paid attention to. Keep track of when Valentine’s Day is trending on Google+ so you can get on top of it as well. The content shared by successful businesses like H&M always includes an interesting image and the occasional links to interesting content, promotions, and videos. Posting links to your original content will get indexed by Google and improve your SEO.
- 60% to find gift ideas
- 26% to create a wishlist to share
- 23% top in photos of gifts I’ve bought/made for others
- 36% to do research on gifts for others that are already in consideration