In just under a month of using Wishpond, Diamond Candles has generated over 25,000 leads – without using any additional advertising. Who are they? Diamond Candles is a purely online company that sells soy candles with rings embedded inside. It’s become an incredibly successful and enticing product offering, attracting considerable interest from the female 25-55 [...]

Oreo is at the forefront of pop culture. They’re part of the biggest social events and social movements today. Is this because they’re a delicious snack treat? No. It’s because they’re marketing is built around the most-talked about issues and events in a way that is visual, simple and sharable. Here are three lessons on [...]