A/B testing is one of the most important tools to optimize conversions on your ecommerce website. Wait, what is A/B testing? A/B testing compares one variation (in this case a webpage design/layout) to other variations (webpage designs) of the same thing (webpage, purchase button, logo, etc.) in order to discover which one converts the most [...]

Facebook Sweepstakes have the potential to get you a lot of exposure, email addresses and NEW CUSTOMERS. But how do you attract a critical mass of people? How do you attract shoppers who are actually interested in purchasing from you and are not just looking for a freebie? And how do you convert entrants in [...]

  What the heck is a Wishpond Social Button? Think of it as a super-charged Like button: 1. A shopper clicks 2. A personalized post is shared to Facebook about your product 3. The shopper’s unique social data is collected in your Wishpond Dashboard. What do you mean social data? Social data includes a shopper’s [...]

So you’ve got yourself a Twitter account and enough time on your hands to write 140 characters. What can you do with Twitter to grows your sales? Here are three ways to get it done: 1. Join a conversation Whereas Facebook has a fairly closed circle mentality, Twitter is a completely open network where you [...]