Tag Archives: brands

  • Google Plus: A Positive for Brands?

    With Google’s recent unveiling of Plus, a social network rivalling Facebook and Twitter. The potential opportunities it provides brands and businesses are exciting. Why report on it now? Google is providing some innovative new social tools brands can use to connect with their fan-base, namely Sparks and Hangouts. Sparks Sparks allow people to share interesting [...]
  • Why Do People Follow Brands?

    One of the largest attractions to social sites is keeping tabs on our favourite brands, and Mashable explains in this article how “many brands have highly optimized their marketing and PR strategies to accommodate [this] behaviour.” Some of the highlights that you may not know include; around 40% of users followed brands to get access [...]