Shauna Miller’s fashion blog, Penny Chic, is the doing the impossible: Making Wal-Mart a purveyor of fashion. And she’s doing it well – using her friends as models, a conversational tone, creating amazing, highly descriptive looks, and standing behind the clothes – making her, and her blog as famous as the company she’s writing about. [...]

Through blogging, Lululemon has created a most enviable image for itself. By associating its brand with yoga, self-esteem empowerment, and living a healthy lifestyle, it has become the face of health and wellness for real people everywhere. Their blog does this in several ways, such as giving readers inspiration to achieve larger-than-life goals (like running [...]