First debuting in silhouette on Oprah, the 2012 Volkswagen Beetle has utilized social media to create amazing online buzz for itself long before its impending release. Video has been its most successful medium, as it best captures the new visual form of the car that has gotten enthusiasts in such as uproar. Get new customers [...]

Companies like Home Depot and Ace Hardware are showing that there’s even a place for home and garden companies in social media. By proactively providing knowledge and information directly to their customers they’re creating new conversions and a trusted image. Get new customers with Social Promotions Start your free 14-day trial

Dunkin’ Donuts is going back to the roots of coffee shops as being the place of social interaction within a community. Only this time they are using tools afforded by the relatively new medium of social media to do it. Get new customers with Social Promotions Start your free 14-day trial

Bounce has recently embarked on a social media campaign to get people talking about its fabric softeners. This is difficult as fabric softener is quite a boring subject but with the help of easily digestible content and borrowed relevance it will be successful. Get new customers with Social Promotions Start your free 14-day trial

A small home and garden product company based in Louisiana, The Garden Gates,  is showing that even local businesses can garner attention in the social web. By utilizing photography, live events, and the edginess that social media allows, The Garden Gates has developed a great, consistent social media strategy. Get new customers with Social Promotions [...]

The two retail giants of Sears Holdings Co. have recently begun utilizing Paper.li to produce Daily Socials of Sears and Kmart-related content. Paper.li allows users to create online sources of curated content from the web. Both retailers pull in content from many different sources, containing different types of media to create an interactive experience for [...]

There are only so many attributes to discuss when trying to market long-established products like Mentos and Skittles. Even when the scientific properties of a product are exhausted, the only thing to do is produce illogical vignettes of easily digestible content. Get new customers with Social Promotions Start your free 14-day trial

Blogger and photographer champion Darren Rowse has taken Digital Photography School (DPS) to its rightful place in the online photo and video community of Flickr. By creating discussions around pressing issues and trends, creating photo assignments, lending his photography expertise, and going directly to his customers, Rowse has built an impressive following on Flickr. Get [...]

Brands are increasingly trying to gain customers and engender loyalty by highlighting their commitments to a particular cause. Enter cause marketing. Targeting a specific cause to wrap a marketing campaign around allows brands to connect with customers who are passionate about the cause, produce sharable content, and create great PR for itself. Get new customers [...]

Being in an industry that’s reeling off of several years of extremely poor public relations, Ford is rebuilding its image in a big way with social media. Along with its Doug the Hand Puppet campaign, Ford has recently launched The Ford Story, a website that depicts the inner workings of Ford. Through inside looks at [...]