Facebook is best utilized in engaging current customers, not so much about garnering new customers. Those people who click the like button on your Page are the ones who actually like you. They purchase your products or services time and again. On Facebook, you can turn those people who have shown a conscious affection of [...]

Live blogging – blogging in real-time during an event – is a great way to converse with readers on a personal level. It also showcases your blog as a ‘go to site’ and a leading source for up-to-the-minute details on breaking news. Being prepared with relevant information and the right attitude will allow you to [...]

Shauna Miller’s fashion blog, Penny Chic, is the doing the impossible: Making Wal-Mart a purveyor of fashion. And she’s doing it well – using her friends as models, a conversational tone, creating amazing, highly descriptive looks, and standing behind the clothes – making her, and her blog as famous as the company she’s writing about. [...]

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Your customers are on Facebook, but you already knew that.  What you may not know is how best to reach and engage with your customers through Facebook. This medium can be used for much more than just sharing pictures of your kids with your friends. Consumers are on their talking about and sharing everything; including [...]

The formulation of your social web presence is as important as that of your press release. At its core it is pure public relations: Interaction with your target audience in a highly visible forum. This being such a broad area with many different channels and options I’ve started with four generalized tips that can be [...]

For local retailers trying to make a push to sell Irish memorabilia today, the social web is your best friend. Unlike pubs and bars who just have to open their door to gain the attention, retailers have to do a little bit more. The social web discussions on St. Patrick’s day are already in full [...]

“There’s so much pollution in the air now that if it weren’t for our lungs there’d be no place to put it all.” — Robert Orben Vancouver consistently ranks as one of the world’s top 5 greenest cities, not to mention one of the most liveable. And who could argue with that?  The city has [...]