Cross-Channel Promotion of Contests

With your social campaigns, it’s important to keep in mind the cross-channel promotion of them. To make your contest go viral, it is important to share the contest on all of your social networks (and not just once). Below are some tips for promoting your contests and promotions online:
  • Post to Twitter once per day (Tweets get lost extremely quickly, so you very rarely need to worry about spamming your Twitter followers as only a small percentage will see each tweet due to the site’s constantly updating nature.)
  • Post on Google+ once every three days
  • Send one email to your email list (getting multiple emails about the same thing will get you an unpleasant number of unsubscribes.)
  • Add a banner to the home page of your website for the duration of your contest (have it click-through to your contest on your Facebook Page in a new browser tab)
  • Promote in-store and on the street using posters that include QR codes, NFC chips and short links for users to enter on their mobile phones

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