Google Plus Versus Facebook

This is the question that has been on everyone’s mind for several years now. As a business owner, it is still a good idea to have a strong presence in both of these social networks, but for the sake of comparison, we will look at some of the pros and cons of the two social media giants. Facebook Icon large The Benefits of Facebook Stronger Reach Capabilities Google Plus is rising in terms of number of users and is now the world’s second largest social media network. However, it still pales in comparison to Facebook in terms of total users and user interaction. Facebook has just been around for longer and has cemented a large number of users into its network. Better Apps Similarly, Facebook has a staggering amount of third-party apps, with many of them (like Zynga) becoming multi-million dollar companies just off of app sales. More Effective Promotions Note that this talks about promotions on the actual site itself. Facebook allows for very easy creation of business promotions like sweepstakes, photo contests, and so on. In fact, Wishpond has an incredible suite of tools and analytics to get you started on any Facebook or Twitter promotions your company may be interested in. Google Plus, on the other hand, still does not allow contests on brand and business pages. Google Plus Icon The Benefits of Google Plus Pinpoint Targeting Capabilities Google Plus Circles allows companies to isolate and separately target different followers based on their interests. By having clear-cut categorizations, this makes the targeting and distribution of information and promotional materials to market segments incredibly easy. Complex Analytics With Google Plus Ripples and the ability to use Google Analytics on Brand Pages, Google Plus has pulled ahead of Facebook in terms of analytics. For more information about Google Analytics, check out the official Google page here. Google Plus, the King of Search Engine Optimization Since Google owns Google Plus, anything shared through Google Plus will be much more optimized in search rankings. The +1 feature is also known to carry more weight than Facebook’s “Like” button when it comes to determining popular and trustworthy content. For more information, we’ve written an article that provides more information about the Search Engine Optimization capabilities of Google Plus. Looking for a way to promote your business online? Why not take a look at Wishpond’s social media services? Sources –

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