How to get followers on Instagram

With over 150 million users, Instagram can no longer be ignored by businesses to engage their customers. In this article I’ll discuss the top ways in which to generate followers on Instagram.

1. Share only your Best Photos

    Try to be selective when you upload photos. The best way to gain new followers on Instagram is to post content that is attractive for users. People do not want be attacked by detailed projects or just ridiculous new sandals. Look through popular users are posting on Instagram. Use these images for inspiration, but do not try to copy anything. Post only once or twice a day so that you don’t spam your followers news feed with too many photos.

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2. Use Hashtags to Make your Content Discoverable

    If you post a picture of the Big Ben, include “#london” or “#bigben” in the description and anyone looking for photos taken in London will be able to find your picture. Hashtags can help you get more users who are searching for a specific photo or subject. Also using popular hashtags, you can get more followers. See if you can use any of hashtags and apply to your photos. Try to use relevant pictures, not to waste people’s time. It is definitely not a good way to gain followers.

3. Geotag your Photos

    Instagram brings up other photos from the locations that you posted. People are interested in photos from locations that they know. They can post from the same location and might see your pictures and follow them.

4. Follow and Compliment Popular, Related Users

    It is a great way to increase your own base of followers. Try to follow people that follow you. Follow anyone who says they will follow back – they will. Be active on Instagram, make sure to like and leave comments on other people’s photos so they see your profile and may decide to follow you. Try liking random people’s shots. There is a chance that they will follow back. Try liking people that have less than 400 followers. Follow superstars. Follow many people.

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5. Feature your Customers

    Use Instagram to take pictures of your customers and show what the experience with your brand is like.

    Customers are your brand’s greatest advocates and are a great way to tell your company’s story from the perspective of someone outside the company. With hundreds or thousands of reviews available online about your company, products or services, it’s only fair to include some reviews of your customers.You can showcase your brand values while highlighting your customers’ experience.Use Instagram to feature your customers to facilitate and improve the connection you have with your audience.

    Virgin America delighting their customers.

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    You can find “Suggested Users” by selecting “Find Friends” > ”Suggested Users”. Following users that have the same interests to you may encourage them to follow you in return.

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6. Make sure your Account is Public

    You can check your status on the settings page, under “Privacy” make sure the “photos are private” toggle is set to OFF. This allows other Instagram users to follow you and view your photos without your authorization. Use ON if you would like to require authorization before other Instagram users can follow you and view your photos.

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7. Share your Instagram Photos Across your Other Social Networks

    This makes it easy for your friends and other Instagram users to find your photos and potentially become a follower. The more social networks you connect to your Instagram account, the more you can promote your photos and boost your following.

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    You’ll see a list of social networks that you can connect to your Instagram account (Twitter, Facebook, Flickr, Tumblr, Foursquare). Click any name and you’ll be asked to enter your username and password to link accounts.

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8. Engage your Friends from other Social Networks

    This can be done from within the @(YourAccountName) settings tab on the far right. It can be difficult to gain followers without getting them from other social networks to follow your Instagram account. Followers prefer to follow popular users that already have many followers. Click a “Find friends” button to add friends from your Facebook, Twitter, or address book.Click the “Invite friends” button to select contacts from your address book and send them an email invite to join Instagram.

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Written by Nick Steeves

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