How to use Instagram for Marketing and Measure the Results.
Many brands are now heavily using Instagram and other mobile apps to boost their visual marketing strategy. Instagram has grown impressively among new social media marketing opportunities.
Existence of management platforms that help measure Instagram activity is giving additional advantage to this already impressive app, and best practices on Instagram monitoring and analytics are arising.But why should businesses use Instagram?
Visual marketing is a main trend for 2013. Images appeal to emotions of consumers, and resonate across cultures. On Social Networks in particular, photos drive more engagement than any other kind of post and increase the.
With 90 Million monthly active users, the Instagram community is thriving and eager to share beautiful photos. Companies are aware of this new opportunity, and many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, Red Bull are but a few examples of multinationals that adopted the mobile photo app early.
Smaller companies have followed examples and create their profiles on Instagram within the marketing on a budget.
Instagram has recently made itself even more attractive to marketers by launching web profiles and online feeds. The shared photos are now easier to find, and benefit from an improved life cycle.Sharing beautiful photos to develop a brand name and reputation is great opportunity for successful visual marketing strategy on Instagram.Instagrammers can use Hashtags to share photos about their favorite brands and to hopefully get noticed by them. Brands can create a context for their fans to share photos by creating their own hashtags and running photo campaigns. Photos can be re-posted on the official Facebook page or the website in order to increase awareness of the campaign.What should businesses track and monitor on Instagram?
Both the account’s activity and the fan’s activity should be tracked on Instagram.Tracking an account’s Instagram stats is the best way to know that the content is right and that it’s reaching and engaging with the right audience. As far as you know more about an account’s followers you will be more effective in communication on Instagram.Brands can use a trial and error approach to their sharing on Instagram, aiming to post more engaging photos while avoiding posts that followers would judge to be dull.Influences are the most popular users n Instagram and prominently share around the brand.
In order to measure their community’s activity, you can track Instagram Hashtags. You can follow the volume of photos shared, the number of likes and. The same can be applied to track a contest: knowing how many participants entered a Instagram Contest, from where, and which submissions were the most engaging. All these metrics that can be measured with Instagram analytics tools.
Learning about best practices, and following the information about newly launched Instagram campaigns is the best way to stay relevant among other brand’s competitors.Currently tools can measure likes and hashtags along with reach and volume of photos. The ability to measure conversations taking place on Instagram is likely to be incorporated into measurement tools, giving a richer picture of the effectiveness of Instagram as part of the marketing strategy.
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