How to Optimize a Mobile Adwords Campaign
While having Google Adwords for PC websites is one thing, mobile users will be in a completely different mindset. Here are some tips to ensure your mobile adwords campaign is properly set up. Lower your Adverting Bids Mobile advertising is still a new market than traditional advertising. Giving advertisers a risk premium for their services may be a good way to keep your business steady. However, it is always a good idea to research current prices for similar ads and making sure you are still in the same area. Review your Ads from a New Perspective Always keep in mind that mobile users are accessing your ads on tiny screens. Can a user understand what your ad is offering them at a glance? Content-wise, the goals of these ads should be relatively similar to those of your traditional AdWords ads. There are also additional opportunities by using location-based data to send out customized advertisements based on the current location of the user. Ensure your Landing Pages are Mobile Optimized
- Remove non-essential images. Space is limited and valuable.
- Include your phone number. Many smart phones have a tap-to-call technology that will allow your visitors to call your company directly.
- Use contrasting colors and simple fonts. A clean design is even more important on mobile devices.
- Organize your content in short lists, and make sure important terms are bolded.