Planning a Mobile Marketing Strategy

Before your marketing campaign even starts, there are many things that need to be considered and calculated beforehand. While this list is definitely not exhaustive, it is a good starting point for your business. Clearly Define your Mobile Strategy Goals What would you like to achieve? Are you measuring your campaign in terms of sales leads, newsletter signups or something else entirely? It is important to ensure that every part of your marketing campaign ties back to your base goals to maintain a strong level of consistency. Research your Mobile Market Gain as much market understanding as possible to ensure that your approach is correct. A full demand estimation may be expensive, but gives your business a good idea of what your target market is looking for, as well as identifying any external market influences that could potentially have an effect on your campaign. Keeping track of your competitors and their initiatives is also a good way to keep your own campaign differentiated from the rest. Plot your Mobile Presence Decide which mobile platforms to use (SMS, mobile website, Social Media), and determine how to cross-pollinate between them. Remember that different mobile mediums have different audiences and environmental factors, so tailor your messages accordingly. Spend some Time Customizing your Message What tone and angle are you going to take to inspire your target audience to get involved? Is the message appropriate for the demographic and the platform? Keep the Campaign Active Update your fans and followers on your social media networks to constantly drive interest higher. Refrain from abusing push notifications for the same reasons. Annoying people about a campaign they have already participated in or are not interested in can quickly turn your customers against you. Keep Track of all Relevant Stats As we mentioned in this article here about building a better marketing campaign, mobile marketing is great in that it allows for precision analysis and tracking, making campaign optimisation an ongoing process. Remember to keep track of the stats that matter and document them well for post-project analysis. Looking for a way to promote your business online? Why not take a look at Wishpond’s social media services? Source –

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