Get More Followers and Retweets on Twitter: Headlines

Getting more followers on Twitter means keeping your current followers engaged, interested, and retweeting your tweets. Twitter is written in 140 character or less, so making a intriguing headline is essential. Think: Adcopy! At Wishpond, we want you to be the best marketer you can be, so we’ve compiled tips and tricks from around the web to make you a great headline writer on Twitter. The following is an exert on Twitter headline writing from Jeff Bullas, How to Write a Mind Blowing Headline for Twitter. “So what are the important elements in creating and writing a “great headline” and why is it so important? Why is a headline important?
  • Tests have shown that you can increase your conversion rate on a website or a link by 73% by the use of a compelling headline.
  • Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece
  • Another test revealed that a good headline performed 259% better than the worst headline.
This means that up to nearly 3 times as many people would read your web page or view your video just through having spent some time ensuring that the headline is optimized. So what are the basic requirements for writing that headline that will get people clicking and reading, viewing your content and copy whether that be video, presentation or text. One way to start is to use a formula so here are 6 headline types and examples  from Authority Blogger to get you started: 1. Get What You Want (In Health, Wealth, Relationships, Time and Lifestyle) Example: “The Secret To Getting More Money For Your Property!” 2. Crystal Ball and History Example: “10 Predictions on the Future of Social Media” 3. Problems and Fears Example “Get Rid of Your Debt Once and For All” 4. Fact, Fiction, Truth and Lies Example: “Little Known Ways To Make Money On The Stock Exchange” 5. How To, Tricks Of The Trade Example: “How To Plan The Ultimate Holiday” 6. Best and Worst Example: “The 10 Worst Mistakes Made by Bloggers For more from the Authority Blogger blog here are 102 Proven Headline Formulas Learning to get the basics of  headline writing will make a big difference to your website and blog traffic especially when used in your online marketing such as email and Twitter. Copywriting is key to making your tweets read. How good are your adcopy skills? More resources on the science and the art of the headline. These sites were rated by the Marketing Experiments blog for usefulness and clarity. * = Decent | ** = Good | *** = Excellent | **** = Indispensable   Check out Wishpond’s Twitter Campaigns to boost your Twitter engagement using contests and promotions.

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