Marketing Online to Reach Mobile Users on Twitter

Nearly 60% of Twitter users access the site on their mobile phones. Twitter_Mobile_Devices"" If you are not using our social contests, optimized for mobile, then you are missing out on this massive group of users. Why? Currently Twitter does not support 3rd party applications in any of its mobile environments – including their mobile apps and mobile website. So how do you optimize your contest so mobile users can access it? Wishpond has the answer! All of our apps come with a unique redirect link that can be used when promoting your contest. When you send out a contest promo, include the redirect link as the contest call-to-action. When a user clicks on it, our system checks to see if they are on a mobile/tablet device or a desktop computer:
  • If the user is on a desktop they will be directed to the contest on your Twitter profile page
  • If the user is on a mobile/tablet device they will directed to a mobile web page (hosted by Wishpond) where users can enter and engage with your contest, just as if they were on Twitter
Quick Tip: need to get this redirect link quickly? simply go to your contest entry page and click the Tweet button at the bottom of the entry panel. A Twitter pop-up will appear with a default tweet that includes this link. you can simply copy the link and paste it into your next promo. Check out Wishpond’s Twitter Campaigns to boost your ROI from Twitter using contests and promotions.

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