Twitter Tools and Analytics for Business
To be successful in your social media marketing plan, you need to measure your KPI’s and ROI’s. Unlike some social platforms, Twitter does not have great built-in analytics. Luckily, there are an exponential number of third-party tools out there that you can use. At Wishpond, we compiled a list of 10 Twitter analytics tools to measure your results: twitalyzer – provides over 50 metrics for Twitter, and you can check out competitors data too klout – measures social influence for all your social media, and you can check out competitors or even prospective partners HootSuite – provides way to schedule your tweets, as well as get analytics and reports buffer – newly integrated into Twitter, like Hootsuite, this lets you schedule your tweets, and provides basic analytics socialmention – lets you track your brand and product names. It’s a bit like a “Google Alert”, only from social media sources, such as Twitter SocialBro – in-depth analytics for targeting, engagement and management of your Tweets tweetreach – determines the reach of your Tweets
socialbakers - provides proplan for monitoring and analytics of Twitter and Facebook
bit.ly – a link shortner, which also tracks click throughs, and can be shared TweetStats – tracks the number of tweets/ day, your @replies and RT’s We hope you found this resource helpful. Visit us on our Wishpond homepage to start your social promotions today.