7 Examples of KPI’s for ROI on Twitter
- Number of followers
- Follower/ following ratio
- @connects: both @replies and @mentions
- Brand mentions
- URL mentions
- Click through rates
2. Follower/ following ratio: This is a short bit of math, to track how many followers you have over the number you are following. Again, this is easy to track for your business as well as your competitors. 3. Retweets: This is measured on a post by post basis. The more one of your posts is retweeted, the better. If you are noticing a particular type of post or certain content themes that get retweeted more, adjust your strategy to increase those types of tweets. 4. @connects: Count and track both @replies and @mentions.
5. Brand mentions: Keep track of how often your business or product is mentioned on Twitter. To make your life easier, use a third-party platform such as Social Mention. In this example of brand mentions from socialmention, Walmart’s microblogging mentions are analyzed.
6. URL mentions: Like brand or product mentions, track how often your URL is mentioned. Again, use a third-party platform. 7. Click through rates: use tracking codes such as through bit.ly to track, measure and analyze the click through rates of your links, and the link to your website through your Twitter bio. Always keep in mind that Twitter success is more than just the number of followers you have. It is about engagement, customer interaction, and creating emotional bonds with your clients and products. And ultimately, it is about more customers and more sales.
Written by Nick Steeves