- Syndicate coupons to popular websites to drive new traffic
- Use contests to promote new and popular products
- Create personal interactions on Facebook between your customers and CEO
- Create boards to attract users across all of your target markets
- Make product posts interesting and directly linked to your website sales funnel
- Categorize your products by price to make your online store user friendly
- Coupon lovers are on coupon sites. Get your discount products to your market. Get on coupon sites.
- Post coupons frequently, with a quick call to action, a limited number and limited time frame.
- Use a coupon syndication site, such as Nextgenshopping.
- By the way, Wishpond has created easy to use group offers to entice users to claim a coupon or special offer on a brand’s products and services. The app can run on a brand’s Facebook Pages, website, and on mobile. All you have to do is add your branded marketing smarts!
- Use your products as the prize. When showcased well, contests generate excitement for your product.
- Promote your contest on multiple social platforms. Use one hashtag, to create a clear community for your contest across all platforms.
- Keep it engaging. Ask your customer for their opinions. Show you value your customers’ views.
- Did we mention: Wishpond has created many easy to use contest apps, such as photo caption contests, photo contests and sweepstakes. All you have to do is add your branded marketing smarts!
- Social media sites like Facebook are about connecting with friends. Show your company with a personality, and let your fans feel like they are your friends.
- Create multiple touchpoints. The more options you have for your customer to choose to connect with you, the better.
- Make signing up for your newsletters easy.
- Pinterest is a visual site. Use the best pictures of your product to showcase them in the best light, to obtain the most likes and repins.
- Create multiple boards. Categorize your products. Make it easy for your niche customer to find the niche product they want.
- Link your pictures to specific landing pages on your website with clear call to actions.This works particularly well for online shopping stores. Your potential customer is interested in your product when they click on the picture – make it easy for them to get it!
- You could even connect the picture to your Facebook social store, to increase traffic to your Facebook Page.
5. Make product posts interesting and directly linked to your website sales funnelTumblr demographics generally skew to those under 30. For sellers of inexpensive art, this is a perfect demographic to reach. Students and young professionals want to decorate their rooms and dorm rooms. Cheap art does the trick. Like Pinterest, Tumblr is very visual. Artwork shares well on such a site. Tumblr is very successful for 20×200, with most posts getting at least 100 notes and shares. Each post is of their product. The product has the price, and a description written in a friendly, inclusive tone. Strategically making their artwork accessible, 20×200 makes purchasing their products easy too. Every post on Tumblr links back to the online store, with a few simple clicks for the interested customer to purchase the artwork. When a customer clicks on the Tumblr picture, above, it leads directly to the 20×200 online store, below.
What can retailers learn from this?
- Make your product visually appealing.
- Describe your product to give your customers information, and to get them intrigued by what you have to offer.
- Link your product pictures to specific landing pages on your website with clear call to actions. When a customer is interested enough to click on your product – this is the time to lead them to a quick, and easy purchase.
- Make the online shopping experience easy.
- If your focus is on price conscious consumers, show your prices, and organize your online store to make your price conscious items simple to find.
- Just as would in a bricks and mortar store, make the buying experience a good one, and keep your customers returning for more.
Written by Krista Bunskoek