Social media and networking tools like Twitter and Facebook have created the ultimate real-time customer relations experience; beyond face-to-face communication. They may actually be even better because the entire world can listen in on the two-way communication that transpires, and see how caring merchants really are. Some merchants may look on with horror at the [...]

The formulation of your social web presence is as important as that of your press release. At its core it is pure public relations: Interaction with your target audience in a highly visible forum. This being such a broad area with many different channels and options I’ve started with four generalized tips that can be [...]