Why You Need to be Marketing on Twitter: 2012 Year on Twitter
President Obama comments on his reelection Before he took the stage to affirm his election victory, President Obama marked his win via Twitter. Within hours, this Tweet simultaneously became the most retweeted of 2012 — and the most retweeted ever, sent by people in more than 200 countries around the world. It had over 810,000 retweets!And Justin Beiber: Justin Bieber says goodbye to a fan Suffering from a rare form of brain cancer, six-year-old Avalanna Routh was big Justin Bieber fan, and the pop star had grown close to her during her illness. When she passed away in September. Bieber paid tribute to her in a Tweet, and many, many Twitter Beliebers responded. It had over 220,000 retweets. The pulse of the planet signifies the biggest conversations of the year around single events that generate a large number of Tweets and Retweets. Summer Olympics The 16-day Summer Games in London generated 150 million Tweets. The closing ceremonies (specifically, the Spice Girls’ performance) amassed the largest Games-related spike, 116,000+ Tweets per minute. The largest competition-related conversation: when Jamaica’s Usain Bolt (@UsainBolt), most-discussed athlete, won gold in the 200m sprint (80,000 Tweets per minute). And only on Twitter did we witness live engagement, from Mars NASA’s Jet Propulsion Laboratory (@NASAJPL) live-tweeted as the Curiosity rover made its descent onto the Red Planet. The #JPL team shared Twitter updates with the world directly from the shuttle’s command center. Your business might not get the profile of these major tweeters. But you can be on the same social media platform. And who knows maybe it will be your business that makes the 2013 Year on Twitter list! Check out Wishpond’s Twitter Campaigns to boost your Twitter engagement using contests and promotions.
More Twitter Marketing Resources
- Twitter Marketing: 99 Articles to Make You a Pro
- Free eBook for Your Business Twitter Contests and Promotions
- [Infographic] The Impact of Twitter on Brands
- [Infographic] Twitter Users Use Mobile