Why do you run special discounts on your products?
Not for the fun of cutting your profit margins I hope!
One of the best ways is to entice new customers to make their first purchase. Check out 3 ways to use your Etsy Coupon Codes to do it:
1. Coupon Aggregators
The web is abound with websites aggregating online coupons & coupon codes – but their size is dwarfed by the 92.5 million adult Internet users who will use online coupons in 2012. Not to mention that 52% of coupon users spend more than 15 minutes per week searching for coupons (Source: http://bit.ly/QChgXS).
How can you utilize this source of consumer traffic? Create some eye-catching specials in your Etsy Shop and publish the coupon codes on these websites.
This is your best avenue for free exposure to a nation-wide audience, so make it count – offer a large, limited special that will entice first-time buyers who you can add to your base to market to again and again.
Check here for a full list of sites that allow free coupon submissions: http://bit.ly/O3aqsr
2. Online Ads
Everyone knows the value of ads to getting new customers – but how exactly do you use them to convert clicks into customers
The best way is to offer them an irresistible incentive right up-front – simply advertising one of your new items won’t cut it.
Consumers are interested in your genre of items, but that doesn’t mean they’ll suddenly start buying the moment they see an ad for your shop – in fact in almost every case they won’t – but if you team up that consumer interest with a great offer, the incentive to make that purchase will skyrocket and land you a few new customers.
Which Ads platform is best?
I recommend Google Adwords: Ads are only shown when a search is made for something related to your products.
Why is this important? Because it shows intent by the consumer to actively find that item right now – the problem with Facebook Ads is that although you can target users who are interested in your items, the likelihood of them being interested in purchasing that particular item right now is low.
3. Wishpond Social Offers
For Etsy Power Sellers with their own Blog or Facebook Page, Social Offers is the best way to use these channels to get new customers.
Simply add a title, image and Etsy Coupon Code and you’re set – the Offer can then be embedded into your Blog, Facebook Page or Off-Etsy website with a single line of code.
Customers who claim your offer are emailed your Etsy Coupon Code and Etsy Shop web address to make their purchase.
The power of Social Offers is that every time someone claims an offer a post is shared to their Facebook Profile & the News Feed’s of their friends – giving you instant reach – and a social recommendation – to their entire social network
Try it Free for 30-days - http://www.etsy.com/apps/991889832/social-offers