Brazilian e-commerce is flourishing. As of 2012, Brazilians were spending $13 billion online per year. Bebê Store is an e-commerce website based in São Paulo that focuses on baby and maternal products. Founded in 2009, the e-business has grown rapidly over the course of just three years with an Alexa Traffic Rank of 647 in Brazil. This particular e-tailer keeps customers happy by catering to their needs and gaining their trust. They are not only a business but also a resource for parents. They give advice on how to care for your baby, what activities you can do with your baby, and more.

4 Facebook tactics to learn from Bebê Store:

 

1. Create a variety of content that is applicable to your target market’s interests
2. Prompt fans to engage by continuously interacting and posing questions
3. Assist your target market with their everyday problems by providing solutions
4. Show your fans how your social responsibility relates to your business

 

1. Create a variety of content that is applicable to your target market’s interests

Loose translation: On the image - ”My child: the sweetest part of my life!” In the description - ”Who loves being close their children?”     Great elements of the post:  

• This content is good for their target market because it gets the reader thinking about their kids
• It prompts viewers to like the page and comment on how much they love their kids
• The image is cheerful and easy for people to consume
• Questions about their fans’ interests, hobbies, and everyday tasks are easily relatable

What can businesses learn from this?  

• Create content relatable to your product to get consumers to keep your business in mind
• Make content that prompts fans to engage on your Facebook page
• Simple posts including images are easy for people to consume
• Keeping your target market’s day-to-day life in mind will make it easier to put together relatable content ideas

2. Get fans thinking about your products by asking questions

  Loose translation: On the image - “The true age is the age of the soul” In the description -“Who agrees?”   Great elements of the post:   

• It makes the audience ponder their answer
• Bebê Store poses questions while having images for all content
• Photos take up more room in a News Feed, making them easily noticeable
• Bebê Store uses their logo on all of their images

  What can businesses learn from this?  

• Thought-provoking questions lead to useful, in-depth answers from fans
• Having images for all content provides an easily- digestible  factor to each post, they don’t necessarily have to read the text
• The type of content that takes up the most room in a News Feed is an image
• Put a watermark or logo on your photos so if they get shared across the internet, your brand does too

 

3. Assist your target market with their everyday problems by providing solutions

This example shows how fathers can bond with their babies. This is a great post because often people have troubles bonding with their babies. Bebê Store lists activities you can do with them and discusses examples of how to implement the activities. They then continue to explain why the methods are particularly effective.     Great elements of the post:  

• Solving answers to questions that your target market may have
• Provides specific ideas and suggestions for topics of interest
• Give explanations for reasoning
• A reliable resource for information for their customers

  What can businesses learn from this?  

• Solving issues that your target market has (not directly about your products) earns trust
• Someone, somewhere is asking these questions. Be the retailer with the answers
• Providing explanations for reasoning can confirm validity for readers, therefore trusting you more

 

4. Show your fans how your social responsibility relates to your business

  Below, Bebê Store encourages people to take part in the open of a new hospital. GRAACC is a support group for adolescents and children with cancer. This is a perfect organization for their business because they sell products for children. They are tapping into the sentiments of their target market by asking them to donate to GRAACC in exchange for writing your name in the hospital.   Great elements of the post:

• Social Responsibility is essential for businesses
• The perfect organization for their business because they sell products for children
• Bebê Store shows they truly care about the wellbeing of children
• Tapping into the sentiments of their target market

  What can businesses learn from this?  

• Social Responsibility shows true your passion for your industry and customers will develop trust in your business
• Choose a cause or organization that relates to your business in some way or form
• Using a relatable cause or organization makes it easy to use the charity as a marketing tool
• Evoking emotions from fans creates an emotional connection between them and your business