A friend of mine came across an interesting article from The New Rules Project the other day, outlining why people like you and I should support local businesses. Here’s what was written: Why Support Local Business? By the New Rules Project Local Character and Prosperity In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage. Community Well-Being Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes. Local Decision-Making Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions. Keeping Dollars in the Local Economy Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community. Job and Wages Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do. Entrepreneurship Entrepreneurship fuels North America’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class. Public Benefits and Costs Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls. Environmental Sustainability Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution. Competition A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. Product Diversity A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices. What do you think? These reasons sound pretty solid to me. I’d like to hear your thoughts though, so let’s start a discussion. Leave a comment below or drop a note on Facebook or Twitter!