
Facebook Insights
- Facebook Insights makes it easy to analyze the performance of your content marketing in real time. So much so that I find myself drawn to check on a constant basis.
- This is your best source to determine which type of content your audience engages with the most and which to promote. As a rule, I consider a post engaging enough to promote (or continue a promotion) if it is getting 4% – 5% Virality.
Virality
This refers to the percentage of people who have created a story (liked, commented on or shared) from your post out of the total number of unique people who have seen it.
- Reach
- Engaged Users
- Talking about this
Reach

Engaged users
Engaged users are the number of unique users who have clicked on your post. Depending on your post type, you can see a complete breakdown of the type of clicks:

Talking About This
Talking About This refers to the number of unique people who have created a story (liked, shared or commented on) from your post. This number is very important in determining the performance of your post: The higher the number of people talking about your post, the more engaged they are with it, and the more they are engaged with your brand.
