Facebook is best utilized in engaging current customers, not so much about garnering new customers. Those people who click the like button on your Page are the ones who actually like you. They purchase your products or services time and again. On Facebook, you can turn those people who have shown a conscious affection of [...]

Video is a powerful medium, and no other platform offers the community and sharing capabilities for video like YouTube. Local businesses can utilize YouTube to push videos that are informative, engaging, and ultimately convert users. Get new customers with Social Promotions Start your free 14-day trial

Social media and networking tools like Twitter and Facebook have created the ultimate real-time customer relations experience; beyond face-to-face communication. They may actually be even better because the entire world can listen in on the two-way communication that transpires, and see how caring merchants really are. Some merchants may look on with horror at the [...]

The formulation of your social web presence is as important as that of your press release. At its core it is pure public relations: Interaction with your target audience in a highly visible forum. This being such a broad area with many different channels and options I’ve started with four generalized tips that can be [...]