Understanding Smartphone Users
This short video clip shows the huge impact of smartphones and the smartphone users’ mobile behaviour based on Google and from surveys conducted by Ipsos OTX. The study was conducted at the end of 2010 with 5,013 US adult web users through their smartphones. Although it may not be completely current, many of the facts and figures are probably more pronounced today than it was in 2010.
The Mobile Movement: Understanding Smartphone Consumers
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