Why your Websites and Contests should be Mobile Friendly
Promotions and contests are a great way to engage current customers, as well as attract some new ones. However, limiting your contest to regular websites may prove disastrous to your efforts. Here are three reasons why it is worth putting in the extra time and effort into mobile optimizing your site and your promotional efforts.
Mobile Internet is on the Rise
Mobile internet usage is projected to overtake desktop internet usage by 2014. Does that sound far fetched to you? The next time you are in public transit, observe what most people are doing. While sleeping and daydreaming are two major categories, it goes without saying that a large proportion of the riders will be surfing the net on their phones. Even at work, many opt to spend their breaks checking the latest news on BBC or idly browsing Reddit. Of course, this isn’t scientific proof by any stretch of the imagination, but it will soon be a self-evident one. Mobile web browsing is here to stay.
Assume Mobile Users have the Patience of a Child
For many people, if their phone cannot load a web page, they will quickly give up. According to this study, 74% of consumers will abandon your site if it doesn’t load within five seconds. This is one of many important reasons why your business should consider switching your website to become mobile optimized. Is your brand ready?
Ensure Consistency across Platforms
If you’re thinking about setting a mobile promotion (and really, why wouldn’t you be?), it falls squarely on your business to make sure there are absolutely no hitches with the procedure. if your website is mobile optimized, make sure the same can be said with any promotions or sweepstakes your company decides to run. Any delay, bug, or setback for the consumer equates to lost participation, which leads to lost future sales. Want to set up a mobile (or social media) promotion strategy, but don’t know how to start? Wishpond’s comprehensive promotion suite has got you covered.
Looking for a way to promote your business online? Why not take a look at Wishpond’s social media services?
Looking for a way to promote your business online? Why not take a look at Wishpond’s social media services?