
What is the Facebook Open Graph
The Open Graph is Facebook’s database of user data that includes every Facebook user’s personal information from their age, to who their friends are to which Pages they like. It is also the platform that 3rd party apps connect to in order to pull valuable user data to help businesses target their customers more effectively.How do 3rd Party Apps use the Open Graph?
When a user enters a contest, they will be asked to connect with the contest app in a pop-up window that appears. This pop-up will describe the app, which data will be transferred through the app to the business running the contest, and what the business has permission to do to their account. 2 PermissionsWishpond apps (and most other Contest apps) ask for in this transaction:
Basic Information.
This includes age, gender, location and Facebook Likes of a user. This information allows you to analyze who your users are – and send targeted emails by segmenting users based on these data points – directly within your Wishpond account

Ability to Post on the user’s behalf (optional).
This allows our application to make a post on the user’s wall that invites each of their friends on Facebook to enter your contest Wall Post
