Someone once said “build it, and they will come”. That person was not a Facebook Page admin. Community management is the foundation of great Facebook marketing. Don’t worry, you don’t need to be a tech whizz to get this right, you just need to understand a few basic ground rules, and have an appetite for [...]

One important stipulation in Facebook’s Promotions Guidelines is that you cannot contact a contest winner via Facebook. This means that you need to collect an entrant’s email address and/or phone number upon entry in order to contact them. You can collect entrant’s email addresses automatically via Facebook’s Open Graph, but having entrants opt-in by entering [...]