Book stores are inherently lucky in that every one of their products contains a story. Unlike clothing or electronics where you have to dig deep, a book’s story is right in front of you. Book stores can utilize social media by bringing characters to life, use different types of content to put new spins on [...]

Dunkin’ Donuts is going back to the roots of coffee shops as being the place of social interaction within a community. Only this time they are using tools afforded by the relatively new medium of social media to do it. Get new customers with Social Promotions Start your free 14-day trial

A small home and garden product company based in Louisiana, The Garden Gates,  is showing that even local businesses can garner attention in the social web. By utilizing photography, live events, and the edginess that social media allows, The Garden Gates has developed a great, consistent social media strategy. Get new customers with Social Promotions [...]

The two retail giants of Sears Holdings Co. have recently begun utilizing Paper.li to produce Daily Socials of Sears and Kmart-related content. Paper.li allows users to create online sources of curated content from the web. Both retailers pull in content from many different sources, containing different types of media to create an interactive experience for [...]

Brands are increasingly trying to gain customers and engender loyalty by highlighting their commitments to a particular cause. Enter cause marketing. Targeting a specific cause to wrap a marketing campaign around allows brands to connect with customers who are passionate about the cause, produce sharable content, and create great PR for itself. Get new customers [...]

Being in an industry that’s reeling off of several years of extremely poor public relations, Ford is rebuilding its image in a big way with social media. Along with its Doug the Hand Puppet campaign, Ford has recently launched The Ford Story, a website that depicts the inner workings of Ford. Through inside looks at [...]

A seemingly unlikely player for the Twitter-verse, Home Depot has built an amazing strategy for itself with enticing calls-to-action, great humanization of the handle, and conversations with other users. Get new customers with Social Promotions Start your free 14-day trial

The ‘build it and they will come mentality’ does not work in social media. To reach your customers you have to go where they are, be it Facebook, Twitter, or the comments section of a Mashable article. Three simple steps will give you a blueprint for targeting your ideal customer and garnering their attention. Get [...]

Jasmine Star Photography, a wedding photography company run personally by Jasmine, has created an amazing social web presence. Her website and accompanying blog feature a number of sections that introduce you to Jasmine’s life, personality, and ability to capture moments with her camera, making you feel like you’ve known her your entire life. Get new [...]

Ford is one of the latest established corporations to take to social media with the edginess and creativity it allows. Their Doug (the orange puppet) YouTube series incorporates elements of extraordinary everyday situations, and the ridiculous that are perfect for the social media gateway. Get new customers with Social Promotions Start your free 14-day trial