Brands are increasingly trying to gain customers and engender loyalty by highlighting their commitments to a particular cause. Enter cause marketing. Targeting a specific cause to wrap a marketing campaign around allows brands to connect with customers who are passionate about the cause, produce sharable content, and create great PR for itself. Get new customers [...]

A seemingly unlikely player for the Twitter-verse, Home Depot has built an amazing strategy for itself with enticing calls-to-action, great humanization of the handle, and conversations with other users. Get new customers with Social Promotions Start your free 14-day trial

Quora is a collection of questions and answers created, edited, and organized by its users. The major advantage it has over other Q&A sites it has become very popular among industry pros, especially in Silicon Valley, as a knowledge source and a reputation builder. Retailers can utilize Quora in two main ways: To receive professional [...]

twitpic is an online service that allows users to instantly share their photos on Twitter. When the user posts a picture from their phone or from twitpic.com, their Twitter profile will update with a link to their photo on twitpic – like Picasa or Flickr. This allows retailers to create real-time exposure of their products [...]

Live blogging – blogging in real-time during an event – is a great way to converse with readers on a personal level. It also showcases your blog as a ‘go to site’ and a leading source for up-to-the-minute details on breaking news. Being prepared with relevant information and the right attitude will allow you to [...]

Social Commerce, the use of social technologies in the context of retail, is in its immediate infancy. But as advances continue to be made to bridge the gap between social interaction and consumer buying habits, it will soon become the norm. Get new customers with Social Promotions Start your free 14-day trial

Recently Heinz launched a very successful tryvertising (advertising by sampling designed to create word of mouth publicity) campaign through their Facebook Page. They created a new type of ketchup, made 3,000 bottles available exclusively for their Facebook fans and soon after were awash in word-of-mouth marketing. Local retailers can create a successful campaign for their [...]

Shauna Miller’s fashion blog, Penny Chic, is the doing the impossible: Making Wal-Mart a purveyor of fashion. And she’s doing it well – using her friends as models, a conversational tone, creating amazing, highly descriptive looks, and standing behind the clothes – making her, and her blog as famous as the company she’s writing about. [...]

When Dave Carroll had his Taylor guitar broken by United Airlines he voiced his displeasure via YouTube where the incident was exposed to millions. Taylor Guitars (not United Airlines) took to this pro-actively by posting a response video. It discussed how they feature the TSA regulation on their website stating it’s OK to carry a [...]

Industry leaders from Toys ‘R’ Us to Best Buy have mobile applications that allow consumers to view their products from any location. New technology is allowing users to have in-store interactions directly from their mobile phone, and hard statistics are showing that customers are now on-board: Get new customers with Social Promotions Start your free [...]