Through blogging, Lululemon has created a most enviable image for itself. By associating its brand with yoga, self-esteem empowerment, and living a healthy lifestyle, it has become the face of health and wellness for real people everywhere. Their blog does this in several ways, such as giving readers inspiration to achieve larger-than-life goals (like running [...]

Live-tweeting has become the norm for many people and companies looking to join the conversation on events like the Oscars with other enthusiasts to share their thoughts and find out behind-the-scenes news. The following are several ways that companies without a massive marketing budget can reach those viewers: Get new customers with Social Promotions Start your [...]

InformationWeek.com reported today on how Wishpond levels the playing field for merchants competing against larger chains, by providing local businesses with an online presence: Get new customers with Social Promotions Start your free 14-day trial

Your customers are on Facebook, but you already knew that.  What you may not know is how best to reach and engage with your customers through Facebook. This medium can be used for much more than just sharing pictures of your kids with your friends. Consumers are on their talking about and sharing everything; including [...]

Social media and networking tools like Twitter and Facebook have created the ultimate real-time customer relations experience; beyond face-to-face communication. They may actually be even better because the entire world can listen in on the two-way communication that transpires, and see how caring merchants really are. Some merchants may look on with horror at the [...]

The formulation of your social web presence is as important as that of your press release. At its core it is pure public relations: Interaction with your target audience in a highly visible forum. This being such a broad area with many different channels and options I’ve started with four generalized tips that can be [...]

For local retailers trying to make a push to sell Irish memorabilia today, the social web is your best friend. Unlike pubs and bars who just have to open their door to gain the attention, retailers have to do a little bit more. The social web discussions on St. Patrick’s day are already in full [...]