Creating a Content Marketing Schedule

When doing any type of content marketing, having a schedule – and sticking to it – is key. If you try to go day-to-day, fitting your content in as you can you’ll falter quickly (believe me, I’ve tried!). When creating a Facebook schedule, keep two best practices in mind: 1. Post regularly “Post at least five times a week to stay top of mind for fans. Consistency is also key. For example, post new product announcements on the same day every week so fans know what to expect and can look forward to hearing from you.” 2. Post at the optimal time. “Only you know what’s right for your business, and you can use your Page Insights to figure out what’s working (for instance, try posting at different times of day and see when you get the most engagement). We have found that restaurants post from 7am-12pm when people are making plans for the day, while retailers post in the 8am-2pm window. User engagement with Facebook Pages is highest from 9-10pm and the 18-24 demographic is the most engaged during this time.” [source:] I’ve personally found it best to create weekly schedules of 3-4 posts per day, using a spreadsheet tool like Google Drive’s Spreadsheet. This makes it easy to share with team members and allow for all member to update and collaborate in real-time. Check out an excerpt from a recent content schedule below:

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