Top 7 Facebook App Questions

Most people looking to use Facebook apps to benefit their business want to maximize brand awareness, increase Facebook fans, and engage customers. Facebook 3rd party apps allow you to host a Facebook Store, offers, giveaways, contests, promotions and campaigns. Below are the top 7 questions frequently asked about Facebook applications. Top 7 Facebook App Questions:

How do I customize my tab on Facebook?
How do I select the winner for my campaign?
How can I customize my campaign?
Why does “Allow App” pop up when someone wants to enter my contest via Facebook?
I want a Facebook Store, how do I set that up?
How do I make my Facebook Store app look better?
Can I edit my campaign once I publish it?

How do I customize my tab on Facebook?

Many people want to customize their Tab to make it look business branded. Tab Bar (red highlighted): Before (Wishpond default images/titles): After: Customize the Title, Image and Position:

hover over top right corner of tab & click the pencil icon
click a tab in the drop down menu to Swap Positions

click settings
change title & image, click save

Your Return on Investment (ROI): Increase Brand Awareness. The more labelling and customization you have, the more professional, recognized and trustworthy your business becomes.

How do I select the winner for my campaign?

With 3rd Party apps like Wishpond, you can select a winner at the end of the contest. Wishpond’s apps are designed within the Facebook guidelines so there is no need to worry about breaking the rules. With our apps you can select as many winners as you want:

Log into Wishpond
Go to Campaigns
Click your Campaign when it has ended
Click ‘Select a Winner ‘or ‘Select Winner Randomly’

Using ‘Select a Winner’ you can manually choose who wins.
Using ‘Select Winner Randomly’ our system will choose someone at random for you.
+ Export Participant List gives you a list of entrant’s inputted info.
Collect Emails: Wishpond campaign apps require entrants to enter their email address so you can contact the winner when it’s done.

Example: Here is a sample collection of entrants’ emails Your ROI: You can relax. By using Wishpond’s apps, we ensure that you will be running campaigns within the guidelines of Facebook, and lifting that cloud of worry.

How can I customize my campaign?

People want to make their Contests look branded to spread brand awareness and make their business recognizable. Here are some simple customizable features for your campaign to make it go from generic to branded. Before: After: Customizable CSS

create the design and layout with customizable CSS

Custom Banner

create a header to display your brand in a Banner

Custom Entry Forms

add entry boxes that entrants have to fill out in order to enter your contest to gain the information you desire

Your ROI: Increase brand awareness. This will help people recognize your brand and show your brand’s personality. Plus you can have fun playing with colours, font, images and the overall visual aesthetic.

Why does ‘Allow App’ pop up when someone wants to enter my contest via Facebook?

It’s harmless. To “Allow App” a 3rd party app usually is being given permission to auto-share the contest and collects information Facebook Open graph has already collected. Auto-sharing: allow our app to post your contest on your entrant’s wall and their friend’s News Feed. Auto sharing is great for spreading your contest all over Facebook and for entrants’ friends to see and enter too! Analytics: At Wishpond we collect information and give it to you in your campaign’s analytics. This helps you target your campaigns. Example: Analytics Example: Auto-sharing Wall News Feed Your ROI: Promote your brand and improve campaigns. Auto sharing is great for promoting your contest all over the social networks. Analytics are the perfect tools to help you tailor campaigns to see what worked and what you can do to improve the next campaign.

I want a Facebook Store, how do I set that up?

Simple! Use a 3rd party app to set up your Facebook Store so people can browse your products and make purchases. With Wishpond our Facebook Store is a feature included with all of our plans. Simply sign up with an account, go to the Store tab in your dashboard, and import products.

You can import from your e-commerce store (Etsy, Shopify, Ebay etc.) or we can crawl your website.
The categories and items will import the same as you have on your e-commerce websites.
Don’t have an e-commerce store? That’s okay! You can upload a CVS file or your POS, or add products manually.

Wishpond’s Store Dashboard: Facebook Store: You can add a banner at the top of your store to link browsers to your website or to a promotional contest! Your ROI: Increase sales and brand awareness. The Facebook store is a great platform to have housed in a tab on your Facebook page for fans to shop for your products instantly and become familiar with your brand.

How do I make my Facebook Store app look better?

One simple addition. Notice the difference? Before: After:

Add a Banner to your Facebook Store. The banner feature is completely customizable. You can create clickable links to take users where-ever you want and it’s a great addition to make your store look that much more appealing. Your ROI: Legitimize your brand. We want to break down the barriers shoppers may have in making purchases from your brand. Legitimize your brand with a simple Banner image; it really makes a difference in your stores appeal. At Wishpond you can add this feature in your Store dashboard. It’s simple, fast and easy to make. Get started!

Can I edit my campaign once I publish it?

Sometimes people realize they want to extend the duration of their contest, tweak the description, change the photo or customize part of their campaign at the last minute. That’s okay! With Wishpond you can login to your account, go to your campaign, click edit and change all the things you want while it still runs on your page.

Your ROI: You don’t have to start from scratch. Wishpond has a variety of social marketing apps available in their suite. Check them out here.