A small home and garden product company based in Louisiana, The Garden Gates,  is showing that even local businesses can garner attention in the social web. By utilizing photography, live events, and the edginess that social media allows, The Garden Gates has developed a great, consistent social media strategy. Get new customers with Social Promotions [...]

The two retail giants of Sears Holdings Co. have recently begun utilizing Paper.li to produce Daily Socials of Sears and Kmart-related content. Paper.li allows users to create online sources of curated content from the web. Both retailers pull in content from many different sources, containing different types of media to create an interactive experience for [...]

There are only so many attributes to discuss when trying to market long-established products like Mentos and Skittles. Even when the scientific properties of a product are exhausted, the only thing to do is produce illogical vignettes of easily digestible content. Get new customers with Social Promotions Start your free 14-day trial

Blogger and photographer champion Darren Rowse has taken Digital Photography School (DPS) to its rightful place in the online photo and video community of Flickr. By creating discussions around pressing issues and trends, creating photo assignments, lending his photography expertise, and going directly to his customers, Rowse has built an impressive following on Flickr. Get [...]

Brands are increasingly trying to gain customers and engender loyalty by highlighting their commitments to a particular cause. Enter cause marketing. Targeting a specific cause to wrap a marketing campaign around allows brands to connect with customers who are passionate about the cause, produce sharable content, and create great PR for itself. Get new customers [...]

A seemingly unlikely player for the Twitter-verse, Home Depot has built an amazing strategy for itself with enticing calls-to-action, great humanization of the handle, and conversations with other users. Get new customers with Social Promotions Start your free 14-day trial

Taking a page from Pepsi’s playbook, Crate & Barrel, in partnership with DonorsChoose.org, is putting a spin on charitable giving by allowing fans to choose where the money is spent. This is creating great exposure for both organizations as it delivers sharable content, referrals, and an exponential amount of likes. Get new customers with Social [...]

Quora is a collection of questions and answers created, edited, and organized by its users. The major advantage it has over other Q&A sites it has become very popular among industry pros, especially in Silicon Valley, as a knowledge source and a reputation builder. Retailers can utilize Quora in two main ways: To receive professional [...]

Jasmine Star Photography, a wedding photography company run personally by Jasmine, has created an amazing social web presence. Her website and accompanying blog feature a number of sections that introduce you to Jasmine’s life, personality, and ability to capture moments with her camera, making you feel like you’ve known her your entire life. Get new [...]

twitpic is an online service that allows users to instantly share their photos on Twitter. When the user posts a picture from their phone or from twitpic.com, their Twitter profile will update with a link to their photo on twitpic – like Picasa or Flickr. This allows retailers to create real-time exposure of their products [...]