Bounce has recently embarked on a social media campaign to get people talking about its fabric softeners. This is difficult as fabric softener is quite a boring subject but with the help of easily digestible content and borrowed relevance it will be successful. Get new customers with Social Promotions Start your free 14-day trial

The two retail giants of Sears Holdings Co. have recently begun utilizing Paper.li to produce Daily Socials of Sears and Kmart-related content. Paper.li allows users to create online sources of curated content from the web. Both retailers pull in content from many different sources, containing different types of media to create an interactive experience for [...]

Quora is a collection of questions and answers created, edited, and organized by its users. The major advantage it has over other Q&A sites it has become very popular among industry pros, especially in Silicon Valley, as a knowledge source and a reputation builder. Retailers can utilize Quora in two main ways: To receive professional [...]

Recently Heinz launched a very successful tryvertising (advertising by sampling designed to create word of mouth publicity) campaign through their Facebook Page. They created a new type of ketchup, made 3,000 bottles available exclusively for their Facebook fans and soon after were awash in word-of-mouth marketing. Local retailers can create a successful campaign for their [...]

Through blogging, Lululemon has created a most enviable image for itself. By associating its brand with yoga, self-esteem empowerment, and living a healthy lifestyle, it has become the face of health and wellness for real people everywhere. Their blog does this in several ways, such as giving readers inspiration to achieve larger-than-life goals (like running [...]